Colors channel launched barely a month ago (July 21' 2008) is rapidly growing as a number one entertainment channel, much to the chagrin of entertainment channels like Sony Entertainment Television, Zee Network and Starplus.
Colors Channel is owned by Viacom 18, , joint venture operation in India between Viacom Inc. and Network18 Group. Viacom 18 Media Pvt. Ltd also has channels like MTV India and Nickelodeon (TV Channel for kids). Colors is the first entertainment channel of Viacom 18. The strong point of Colors Channel is its strong promotion and marketing strategy. The very day, it launched it hooke viewers with a great reality game show: Khatron Ke Khiladi. I have personally observed some of my friends and their mothers who were hooked on the Saas-bahu serials switching chanels during the break to check on what stunts the ravishing girls were doing on a particular episode of Khatron Ke Khiladi. The tendency to sneak into Colors Channel gradually developed into a habit for these folks and soon most of them were hooked on to Colors for their daily dose of entertainment in the evening.
Colors Channel is now ruling the time slot between 8 and 1 pm with programs like Balika Vadhu an interesting soap, a mythological show called Shri Krishna which has easily overpowered Starplus' much-hyped Kahanii Hamaare Mahabharat Ki, a drama called Mohe Rang De and the 10-11 super entertainment show in the form of Big Boss Season 2. Sajid Khan's chat show is also promoted well.
What is interesting is the grip that Colors Channel has taken between the 10 pm and 11 pm slot. The adventurous Khatron Ke Khiladi has given way to Big Boss 2, and no one is complain. With Colors Channel seizing TRPs out of the blue, it is really showing its true colors "JAZBAAT KE RANG"
Colors Channel is owned by Viacom 18, , joint venture operation in India between Viacom Inc. and Network18 Group. Viacom 18 Media Pvt. Ltd also has channels like MTV India and Nickelodeon (TV Channel for kids). Colors is the first entertainment channel of Viacom 18. The strong point of Colors Channel is its strong promotion and marketing strategy. The very day, it launched it hooke viewers with a great reality game show: Khatron Ke Khiladi. I have personally observed some of my friends and their mothers who were hooked on the Saas-bahu serials switching chanels during the break to check on what stunts the ravishing girls were doing on a particular episode of Khatron Ke Khiladi. The tendency to sneak into Colors Channel gradually developed into a habit for these folks and soon most of them were hooked on to Colors for their daily dose of entertainment in the evening.
Colors Channel is now ruling the time slot between 8 and 1 pm with programs like Balika Vadhu an interesting soap, a mythological show called Shri Krishna which has easily overpowered Starplus' much-hyped Kahanii Hamaare Mahabharat Ki, a drama called Mohe Rang De and the 10-11 super entertainment show in the form of Big Boss Season 2. Sajid Khan's chat show is also promoted well.
What is interesting is the grip that Colors Channel has taken between the 10 pm and 11 pm slot. The adventurous Khatron Ke Khiladi has given way to Big Boss 2, and no one is complain. With Colors Channel seizing TRPs out of the blue, it is really showing its true colors "JAZBAAT KE RANG"
1 comments:
balika vadu is the best serieal at the present movement.the way it is shown is asolutely fantastic.please convey this message to ladoo.bablu
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