Saturday, August 30, 2008

Build your own home gym, work out at home now!



A fitness conscious urban India is now opting for the ideas of a home gym. Having a gym at house promises convenience, time-saving solution and also privacy. It is not just Shilpa Shetty who has opened a home gym for herself. You can do so too! But before investing your hard earned money in a house gym, check out what is your exact need, the available space and then go for the budget.

If you want to lose weight or build cardio resistance, go for mechanized treadmill which costs anywhere between Rs.35,000 and Rs.1.5 lakhs. You can also do with a powerd cross trainer that costs above Rs.35000 and a Swiss ball which ranges between Rs.1200-Rs.1400. If you are concentrating on strength training, then go for a multigym. A multigym can costs Rs. 27,000 and above. But a premium quality multigym is worth a cool Rs. 2 lakhs. Setting up a gym at home with ventiliation, lighting, air-conditioning, mirrors,the right kind of floor and gym equipment put togehter can cost you Rs. 1 lakh to Rs.1.50 lakhs. A handy gym requires an area of 150 square feet. Keep sufficient space to move around too.

Read more about building a home gym

Sunday, August 24, 2008

Colors channel becomes the number one entertainment channel, defeating Starplus and Sony back in the race


Colors channel launched barely a month ago (July 21' 2008) is rapidly growing as a number one entertainment channel, much to the chagrin of entertainment channels like Sony Entertainment Television, Zee Network and Starplus.

Colors Channel is owned by Viacom 18, , joint venture operation in India between Viacom Inc. and Network18 Group. Viacom 18 Media Pvt. Ltd also has channels like MTV India and Nickelodeon (TV Channel for kids). Colors is the first entertainment channel of Viacom 18. The strong point of Colors Channel is its strong promotion and marketing strategy. The very day, it launched it hooke viewers with a great reality game show: Khatron Ke Khiladi. I have personally observed some of my friends and their mothers who were hooked on the Saas-bahu serials switching chanels during the break to check on what stunts the ravishing girls were doing on a particular episode of Khatron Ke Khiladi. The tendency to sneak into Colors Channel gradually developed into a habit for these folks and soon most of them were hooked on to Colors for their daily dose of entertainment in the evening.

Colors Channel is now ruling the time slot between 8 and 1 pm with programs like Balika Vadhu an interesting soap, a mythological show called Shri Krishna which has easily overpowered Starplus' much-hyped Kahanii Hamaare Mahabharat Ki, a drama called Mohe Rang De and the 10-11 super entertainment show in the form of Big Boss Season 2. Sajid Khan's chat show is also promoted well.

What is interesting is the grip that Colors Channel has taken between the 10 pm and 11 pm slot. The adventurous Khatron Ke Khiladi has given way to Big Boss 2, and no one is complain. With Colors Channel seizing TRPs out of the blue, it is really showing its true colors "JAZBAAT KE RANG"